When allergies lead to itchy eyes, Visine-A delivers quick results! To reinforce the “Quick Relief!” message for the brand, TMPG developed in integrated campaign with DJ endorsements, account-specific Walgreens communications, and an engaging digital game. The “Visine-A Quick Relief!” digital game highlighted the brand’s benefits by challenging players to place virtual Visine-A® eye drops on animated eyeballs as quickly as possible. This impactful program increased the Visine-A® FSI redemption rate by 35% and drove up to 74% sales lifts at key Walgreens locations!

DetailsCelebrity Partnership, Custom Video Content, Sweepstakes Overlay, Social Media, Mobile App Integration