When Post Cereal challenged TMPG to develop a money-can’t-buy family experience, it was “Game On!”
Post Cereal Bowl
TMPG conceived and executed the unique and ownable “POST CEREAL BOWL” in Orlando. We drafted NFL Hall-of-Famer, Tony Dorsett, and Detroit Lions star Ndamukong Suh, as event co-hosts. Local DJs endorsed various Post Cereals, local radio and social media schedules spread the news, and Consumers were engaged in an online sweepstakes where they uploaded photos showing themselves enjoying the Post Cereal Portfolio. Winners and their families were flown to Orlando for an all-inclusive stay at Disney World and VIP access to Epcot. On game day, guests, Post representatives, and the NFL star co-hosts participated in family-friendly football competitions creating priceless memories, all thanks to Post Cereal.
