To drive awareness and excitement for the OREO x Coca-Cola Besties partnership, TMPG/Uncover took creativity to the fast lane and wrapped two high-end cars in stunning, OREO x Coca-Cola custom designs inspired by the collaboration, creating buzz-worthy mobile billboards that turned heads and got consumers talking about the launch of the new OREO cookie. The program also featured influencer partnerships and a paid social media campaign, amplifying reach and engagement while driving purchase across multiple channels.

DetailsCelebrity Partnership, Custom Video Content, Sweepstakes Overlay, Social Media, Mobile App Integration